Internal communication means the communications within the organization. It can also be called as an employee communication. This communication may be oral or written, face to face or virtual, one-on-one or in groups.
Today organizations have realized that employees have to do more with the success than any other constituency. So, along with customer care, employee care is more necessary. Today employees also demand to participate in any decision making discussions, this shows they are also supportive towards internal communication. Management must recognize this and provide information to employees and listen to their opinion. This act of better communication will make employees welcome the change rather than not accepting it.
So, the question is: How to create an effective communication in a company?
First thing necessary in creating good internal communication is to know the attitude of employees towards their company. This can be done by arranging a “communication audit”. Depending on the response from the employees the right kind of program can be implemented by communication professionals.
A good manager has to take more than one action in order to maintain an effective internal communication.
Communicating up & down – This is consider the best approach by giving employees an informal, fearless environment with supervisor to share information and ideas.
Face to Face – As we all read in the webct articles, there is no substitute for this type and employees can have the direct touch with the senior managers. Senior management must spare some time for arranging face to face meetings.
Online communication – This is the best and fastest way in today’s time for management to reach its employees for communicating and sharing information. Just like we do online chat in our groups, the companies also have their intranet on which employees can share their views.
Publication for employees – If the top level management will take interest in this, this could be a good medium in large organizations to give real story behind what is happening to the employees to keep them aware.
Visual communication – Everyone feels that visual communication is better than reading memos and information broachers. Large organizations are always equipped with television sets in their departments or if not they always have intranet to telecast their video film rolled up with information for its employees.
Internal Branding – This is also referred as internal marketing to keep employees engaged with their job. With this approach the company must recognize the need to sell the idea to employees along with the customers, this will make employees more focus in what they are doing.
Here are some links giving information related to the chapter:
Creating effective internal communication:
Seven Cs of internal communication:
If Face-To-Face communication not possible then HERE IS THE FUTURE:
As I said in my all experiences, I got good exposure to business culture by working with Cipla pharmaceuticals in
During those days, the flow of information from my senior executives was always there. I, at an entry level position, was always getting supervised and was also given a company cell phone with required company people’s contact list, in case if I need to ask anything at any time. We all medical representatives were involved in the meetings to share the objectives, give us new targets and to know from us about the any new and necessary information. So, there was always a nice two-way communication.
Here is a link having additional information about keeping employees informed: