During the 2008 Elections, I noticed than many peoples' opinions on the presidential candidates, and the whom they voted for constantly changed between the Primaries and the General Election. No matter how fit or unfit a candidate was to lead this country, America still chose to support the candidates that they could relate to the most and who shared mutual values. With this being said, many Americans from all demographics had different perceptions on each candidates' morals, objectives, foreign & economic policies. Many Americans felt that the Gulf War was the greatest concern compared to others thinking that the global economic recession was more important.
After the Primaries, there was a lot of speculation about who would better represent the United States. Each candidate openly exclaimed what their top 5 concerns that they planned to address immediately on their first day in the Oval Office. The three month period before the General Election was very dull and the news was redundant. There was relatively no new information about either candidate. However, during the Summer and early Fall last year, Many celebrities and well-known politicians were endorsing each candidate. President Obama was considered to be a celebrity ONLY because he was the most popular candidate. Major endorsements for President Obama were Oprah Winfrey, Ex-Secretary of State Gen. Colin Powell (Former Republican), Paris Hilton, Will Ferrell, Chelsea Handler, and the list goes on forever. Major idolized celebrities have more power of persuasion than the experts on CNN or MSNBC. This method of politics supports Katz & Lazarsfeld's Model of 1955, which found that the political messages sent over any medium had little effect on voting decisions. People have minds of their own and are influence more by opinion leaders (i.e. celebrities, politicians, family, and friends) than mass media.
Celebrity endorsements are not always good politics.
List of Obama Endorsements